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Trek4Mandela Executive Climb 2015

17 Feb 2015


This proposal is to all aspiring climbers ( both literally and figuratively) that have expressed interest to participate in the historic Trek4Mandela Executive Climb in July 2015. The climb will be the first of its kind where 27 executives will be taking up the challenge to climb and summit Mount Kilimanjaro for Mandela Day. Through this climb, participants and their companies or organizations will support a total of 270, 000 impoverished girls from rural and poor schools with sanitary towels to keep them in school. The climb celebrates Madiba’s legacy through the support of the education of South African girl children who cannot afford sanitary towels and who therefore end up missing school days as a result.


The expedition was established in 2012 when Richard Mabaso (concept innovator), chief Executive Officer of the Imbumba Foundation, overheard a fearful conversation between his mom and niece on puberty. Action thereafter: Richard invited his friend: Sibusiso Vilane (first black person in the world to conquer the 3 Poles challenge – South Pole, North Pole and Mount Everest twice) to lead him on his first ever expedition to climb Mount Kilimanjaro. The objective of the climb was to achieve the following:

  • Create awareness on the challenges facing impoverished girls from rural and poor schools during their monthly cycles.
  • Raise funds to purchase sanitary towels to keep needy girls in school
  • Educate people about Mandela Day and the need to take action beyond the 18th of July thereby helping to make every day a Mandela Day.

Research has revealed that most impoverished girls miss up to 50 days of school annually due to menstrual hygiene related challenges. Some of the girls end up using unhygienic material such as cloths, newspapers, grass and plastics as alternatives which can be harmful to their health. This gave birth to the Caring4Girls initiative through Trek4Mandela. Through our Puberty and Adolescence Demystified (PAD) campaign we do the following: support needy girls with sanitary pads, educate them about their body/ or hormonal changes and other related subjects essential for them as they embark on this exciting journey of womanhood. We believe that breaking the silence and creating awareness about the fundamental role that good menstrual hygiene management (MHM) plays in enabling young women to reach their full potential is essential.

Over the past 3 years, the Trek4Mandela project has attracted massive interest from government, private sector and NGOs locally and internationally and generated support for over 50, 000 beneficiaries mainly from the Mpumalanga, KwaZulu Natal and Gauteng provinces.

What is our Unique Selling Point?

Our ‘USP’ is underpinned within our overall strategic intent: We strive to be at the leading edge of pioneering social innovations that create a platform for bespoke public-privatepartnership initiatives that enable government, private sector and communities to work together to improve lives for better through the restoration and protection of the dignity of the girl child.

Achievements in last three years include:

  • Reached and touched the lives of over 50,000 girls in KwaZulu-Natal, Mpumalanga and Gauteng provinces since 2012.
  • Distributed over 300,000 packets of much needed sanitary towels to girl children from rural and impoverished schools.
  • Integration with Teach Children to Save South Africa™ programme of The Banking Association South Africa.
  • Partnered with Lil-lets ‘We are Women’ to mobilise sponsorship worth over R2 million.
  • Endorsement by the MEC of Education in Mpumalanga and KwaZulu Natal Provinces in 2013 and 2014 respectively.
  • Subsequent unwavering support by the National Minister of Basic Education and national launch on 3 September 2013.
  • Integration with Umkhosi Womhlanga (Zulu Royal Reed Dance) – to support young maidens.
  • Support by Her Royal Highness Queen Nompumelelo Zulu.
  • Endorsement by the Nelson Mandela Foundation and Mrs Graça Machel.
  • Enrolment of two of the first beneficiaries at two universities: Charlotte Sibiya and Nombuso Sibiya who are currently studying Mining Engineering and Biochemistry at the University of Pretoria and University of Johannesburg respectively.

Dignity, pride, girl empowerment and nation-building are the cornerstones of Caring4Girls and Trek4Mandela.

What is the cost to the executive climber?

  • The cost for the climb is: R60, 000 (excluding the sanitary towels sponsorship challenge)
  • An annual sponsorship for each girl is R150.
  • Each climber to raise the total cost to sponsor 10, 000 girls is R1,5 Million.

This mamoth task will only be achieved through collective effort.

The climbing fee (R60, 000) includes the following:

  • Climbing fees: national park and guiding fees.
  • Branded gear (summit jacket, trekking and summit pants and long sleeve t-shirts).
  • Travel expenses: flights to and from Tanzania and all airport transfers.
  • All meals and accommodation in Tanzania.
  • Two compulsory sessions with Sibusiso Vilane: one training session in February2015 and an outdoor trail/ hiking session in March/ April2015.

The proposed dates for the expedition is: 13th – 20th July2015. This is a 5 Nights 6 Days itinerary in the park. A comprehensive itinerary will be sent to all participants in due course.

The R150 sponsorship to be raised by each climber per girl will cover the following:

  • 12 packets of sanitary towels – one year’s supply.
  • Branded drawstring bag.
  • Caring4Girls booklet.
  • Packaging, transportation and distribution.
  • Project facilitation and administration.

Note: the R150 sponsorship is a half price special for Trek4Mandela participating executives.

Fundraizing models/ options to help reach the overall Executive Climb target:

  • CEOs/ Executives’ pledges – each participating executive will be challenged to make a contribution of at least R500, 000 to go towards Caring4Girls programme.
  • CSI donations – direct contributions from companies’ CSI budgets.
  • Employee involvement drive to raize awareness and funds.
  • CEOs or Executives’ network mobilization.
  • Fundraizing gala dinner – participants will be chellenged host a fundraizing dinner.
  • SMS line – this facility will be set up from the date of the launch till 31st August2015.

In total, the 2015 expedition will raize funds to purchase a minimum of 3,24 Million packets of sanitary towels.

Media partners:

  • Kaya FM
  • There will also be extensive coverage of the campaign via social media

Note: A large-scale media target campaign will be embarked upon on confirmation of the climbing team.

What are your benefits:

  • Executive network during the climb with several high profile individuals from different companies.
  • Participate in a unique public-private-partnership innovation.
  • Be part of the biggest Nelson Mandela Day initiative in South Africa for 2015.
  • An ultimate test for your personal ability as a leader.
  • Participate in an initiative which delivers the following to communities: Hope, Education, Healthcare, Opportunity, and Empowerment of young women.

Return on Investment

  • Partner in an innovative public private partnership programme which emancipates girl children from poor backgrounds.
  • As demonstrated previously with Charlotte and Nombuso we will identify and support more girls with the potential to help them realize their goals.
  • Invest in a programme that has real and tangible results – with direct social impact.
  • Media/ or PR coverage as part of the back-to-school campaign and other activities throughout the year including the send-off.
  • Leave a long lasting legacy in schools which will impact communities where your company operates.
  • Caring4Girls addresses needs in education, health and social empowerment areas in line with most companies’ CSI focus.
  • Employment creation opportunities for out of school youth who will be trained to facilitate the programme – preferred youth will be university graduates.
  • In essence our programme helps companies turn the CSI obligation into an opportunity.

Other opportunities for 2015

Caring4Girls programme can be linked directly to the following opportunities:

  • Back to school drive – provide a dignity or hygiene packs for girls and boys.
  • The Cell C Take a Girl Child to Work Day® Programme – companies can host some of the beneficiaries for a one day job shadowing experience.
  • Menstrual Hygiene 28thMay: more information on: http://menstrualhygieneday.org
  • Customized Caring4Girls Women’s Day event/s – August 2015.
  • UN’s International Day of the Girl Child – 11th October.


The project will be sustained by involving individuals, the private sector and public sector who will adopt schools.


Trek4Mandela and Caring4Girls programmes are some of the best social innovations in South Africa that embody the ethos of “Make every day a Mandela Day” and as such we are truly excited to be partnering with various organizations, both locally and globally to deliver them.

Our target for 2015 is to reach and support 270 000 impoverished girl children with sanitary towels (30 000 girls each province) and to make next year’s programme the biggest Nelson Mandela Day project ever.

The need is much greater at over 2 million girl children who miss school because of lack of sanitary towels. The envisage period for the partnership is five years and beyond.

We do believe that this partnership will be the beginning of a wonderful and fruitful journey and we look forward to exploring more opportunities to work together, encourage growth and invest in the potential of the future to celebrate Madiba’s “Living Legacy” through social innovation.

“Not everybody can be famous but everybody can be great, because greatness is determined by service” – Dr Martin Luther King

“Poverty is not an accident. Like slavery and apartheid, it is man-made and can be removed by the actions of human beings” – Dr Nelson Mandela